The mark consists of the stylized stacked phrase "H-TOWN ROUNDUP" in orange, red, and purple and outlined in white with a black shadow. Behind that phrase is a circular design of a black, blue, purple, yellow, and white cowboy with a blue and white whip riding a black, blue, pink, yellow, purple, red, and white horse bordered by various white, yellow, pink, purple, blue, and red line and dot designs, all on a black circle outlined in blue, red, and purple. There are three large oval designs around the horse, two pink and white and one yellow and white. Below the entire circular design are the stylized arced words "TECH | INNOVATION | IMPACT" in blue. All other instances of white represent transparent areas only and are not features of the mark.
The colors pink, red, orange, purple, yellow, blue, black, and white are claimed as features of the mark.
"H-TOWN" and "TECH" and "INNOVATION"